Specialist - Search Engine Optimization (SEO)

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Job Number: 4516

External Description: A career at Merck is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

A career at Merck is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

PURPOSE OF THE POSITION

The SEO Specialist, part of our Digital Marketing - Content team, will Implement Search Engine Optimization (SEO) solutions to increase our web presence and ensure new technologies are optimized. The SEO specialist will work with internal teams to plan, implement, and analyze organic search initiatives. Additionally, other responsibilities as may be assigned by the Global Digital Marketing team.

ESSENTIAL JOB FUNCTIONS

  • Support and execute organic search strategies for all company web properties by identifying areas for onsite improvements in site structure, internal linking, page code and content development according to best practices and digital marketing guidelines
  • Work with a team to plan and oversee implementation of all SEO related initiatives by defining target keyword lists, optimize existing content, and collaborate with content developers to implement the ongoing strategy
  • Support adherence to guidelines for implementing SEO best practices in content development process
  • Measure key performance indicators to monitor SEO effectiveness
  • Generate regular reports for business leaders to illustrate progress toward goals
  • Stay current on SEO trends, tools, and resources
  • Identify, monitor, and report on competitor techniques


BASIC QUALIFICATIONS

  • Bachelor's degree in Computer Science or Marketing
  • 4 to 5 years of hands-on experience in digital marketing, including managing organic search campaigns
  • Hands-on experience in managing SEO activities for larger e-commerce websites ( Note: Mention links to the work samples in the CV if available ).
  • Education or experience in a science related field preferred.



ESSENTIAL COMPETENCIES / SKILLS

  • Working knowledge of HTML, CSS, and JavaScript for SEO purposes
  • Experience in keyword research, web analytics, reporting and link building tools (Ahref, Google Analytics, BrightEdge etc)
  • PPC experience is a strong plus but not mandatory


What we offer: At Merck, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information at come2merck.com

What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information at come2merck.com

Job Number: 181053

Community / Marketing Title: Specialist - Search Engine Optimization (SEO)

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