Associate Manager - Marketing

Apply

Job Number: 4195

External Description: A career at Merck is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.

Title : Associate Manager, Marketing - Allergopharma

Reporting To : Associate Director, Business Unit Head - Allergopharma

Department : Allergopharma (Allergy business)

Location : Mumbai

Roles & Responsibilities

  • Proactive development of marketing strategies and promotional mix to meet brand objectives and customer needs.
  • Market development, expansion and monitoring for assigned product towards achievement of key financials. This involves market planning, forecasting and analysis.
  • Development of launch plans and co-ordination of implementation including co-ordination of pre-launch activities
  • Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
  • Effective management of promotional budgets for brand.
  • Work in close partnership with marketing, medical and all important stakeholder external partners to launch and drive M&S programs.
  • Key input into all marketing agency selection and liaison with them to deliver initiatives for brand
  • Design, Development, Execution and Monitoring of Brand Campaigns
  • Full accountability for brand and delivery of all programs related to it.
  • Garnering Customer (Doctors) insights through Field Work, Personal Dr Interviews, Round Table Meeting, CMEs, Advisory Board Constitution, Feedback Mechanism
  • Support sales team to drive sales - work in close partnership with sales team to ensure implementation of marketing programs and achieve team goals
  • Management of external agencies to meet team goals
  • Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
  • Cross-functional interaction: work with Medical, Regulatory, SFE, Operations and other functions to launch marketing and sales programs.


Key Competencies Requirements:

1. Managerial:
  • Strategic thinking
  • Analytical skills
  • Hands on execution skills
  • Market Research
  • Worked with agencies - PR/ Advertising
  • Knowledge about marketing process and planning tools
  • Experience in designing and executing communication strategies


2. Behavioral:

  • Excellent Communication and Interpersonal skills
  • Computer Proficiency
  • Commercially astute, with strong organizational and prioritizing skills, and the ability to succeed in a highly results-driven environment
  • Ability to work in a complex and constantly evolving environment
  • Passionate and able to work and deliver against short deadlines
  • Ability to listen and engage
  • All round standards of professionalism and integrity
  • Excellent training and presentation skills
  • Willingness to travel - within India and abroad


Qualification/Experience

•B. Pharm / B.Sc and MBA Marketing from reputed Institute.
  • Min of 3-5 years experience in Brand Management. The person should have experience and/or exposure to ethical brand management
  • Exposure to Diagnostic and Targeted therapy segment will be added advantage. Prior sales experience or experience in launching brands will be an added advantage though not a necessity


What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information at come2merck.com

Job Number: 177468

Community / Marketing Title: Associate Manager - Marketing

Location_formattedLocationLong: